3 Ways to Grow Your Business with Blogging

In all honesty, listing down all the advantages of proper blogging for a business is a herculean task. The main advantages include increased website traffic, a greater market share, consumer loyalty, and improved reputation. However, the more pressing concern is what proper blogging is.It’s the kind of blogging that produces content with the greatest value and reach. While there’s no single way to blog properly, here are some principles and tips to steer yourself in the right direction.

Search Engine Optimization (SEO)

To increase your website’s reach, you’ll need it to rank higher on different search engines (Google in particular). Search engines have crawlers that parse through websites for relevant content and index them. SEO practices are designed to make it easier for crawlers to scan your website and to make your content meet Google’s ranking criteria.

The more content you have, the more opportunities you have to rank highly on Google and apply those principles, which is why blogging is SEO-friendly. The principles include using specific keywords, linking to authoritative sources, and frequently updating your blog. 

Listening to Customer Feedback

All businesses depend on and try to attract customers, so listening to your customers is the best way to improve your blogs. One way to do this is to examine your analytics. 

Once you’ve built a repository of content related to your product/brand, look at your analytics to see what your customers are engaging with. You have some options from there. You could focus your energies on the content with which people are engaging. Alternatively, you could examine the better content, try to figure out what explains its reach, and include that in your other content.

Other than this, you can directly engage with your customers are site visitors through comments and messages. This can be another source of customer feedback. 

Using the Right Images

While blogging is synonymous with and dominated by writing, images are just as important. Imagesimprove the overall appearance of your blog and make it more digestible and memorable.However, said images need to be relevant and complement your blog posts. 

For instance, if you’re blogging about some exercise equipment, you should prioritize images of the equipment. Alternatively, if you’re content is about exercise itself, you should include images of people exercising first and their equipment second.